“Discover How You Can Increase Your Utah Local Business Profits Through Email Marketing?”
Email Marketing is a critical component to increase local business profits. You could be losing money and time if email marketing is not a very important part of your marketing strategy.
You work so hard to have your local business be visible to your potential customers. That’s because it is extremely important for people who are interested in your products or services to be able to find your site. This is the first step. That’s where Search engine marketing plays a crucial role; it will gain visibility for you business. Optimizing your website for the search engines will get you the traffic you need.
Learn more about search engine optimization to increase your local business profits.
The Most Important Step That’s Often Overlooked Is Conversion.
According to the Association of Professional Salesmen and the National Sales Executive Association:
3% of sales are made on the 2nd contact
5% of sales are made on the 3rd contact
10% of sales are made on the 4th contact
80% of sales are made on the 5th-12th contact
The statistics above are not meant to overwhelm you, but to help you achieve a higher level of success with your business. Let’s make it simple, not confusing; you want to contact your prospects as often as you can without bugging them.
And the answer is email marketing, because it allows you to contact your prospects often. And the best part is that it’s not very time consuming. Once you’ve built a list of targeted prospects, you don’t have to worry about the cost of marketing, because all you have to do is send out an email.
Email Marketing Is NOT Just About Making A Sale, But About Making Sale After Sale After Sale. Building A Royal Lifetime Customer Database.
Imagine this, you’re a restaurant owner in . You have a form on your website offering free drinks and a side order with the purchase of an entree if your visitors fill out and submit their first name and email.
Once they submit their information, you email them a coupon code so they can print out and bring to your restaurant to redeem. You have just started the process of building a database of royal lifetime customers.
Now for the next month or two you email them once every two or three days letting them know about your business. How can you show what makes you better than your competitors? Share with them some challenges that you faced when you started your business and how you were able to resolve those challenges. Your goal is to build a relationship with your prospects.
Let them learn to like and trust you. That’s why 80% of sales are made on the 5th-12th contacts. It’s the relationship and trust factors. It takes time.
Also, now-a-days people are very distracted. People might have been meaning to visit your business, but kept putting it off because of things that kept coming up, until finally forgetting about it. Some just need a reminder.
Special Promotion At Zero Cost
I think you see how powerful this is. But imagine once more, that every time you have a promotion; a Father’s day special, for example. All you have to do is send out an email to the people that you have built a relationship with and guess what it cost you? ZERO!
That’s powerful! Not only that you could be saving money on marketing but that your conversion will be much higher, because you have a targeted customer database. You could be losing a lot of money already if you’re not using email marketing in your business marketing plan. Money that could have been in your pocket right now. This is more powerful than placing an ad or banner hoping someone will see it and use your services. Not to mention that these types of advertisements cost you more money from your pocket.
Now, I don’t want you to think that it’s that easy. You do have to compose your emails in a way that adds value to people when they read them. Like, sharing some ideas that will help them keep their cookwares clean. This will demonstrate your expertise and authority plus they will find great value from you.
Not easy but the payoff is ten times more than what you put into it. The good news is that there are tools that can help you cut down the time that’s invested in manually sending out all these emails to your prospects and customers.
Put Your Email Marketing On Auto-Pilot
Autoresponder Softwares allow you to automate your entire emailing process. You can create a pre-written, 12 day email series, and send it out once every three days if you like. It’s like having a sales force working for you 24hrs a day without pay.
Plus with a good autoresponder software also allows you to broadcast to your list whenever you want.
Here at localized web solutions we understand the value of your business so we provide this powerful email marketing software for you absolutely free with our hosting service or seo monthly maintenance service.
AdTrackResponderPRO is our in house autoresponder software. And you will get all the support you need as long as you have service with us.
You can find many web design and seo companies but you will find NOT many or any that offer this powerful marketing software for FREE. Contact us or call us Today! 1.801.709.1755
Learn more about email marketing to increase your local business profits.






